When you start a business, you’ve got plans.
Capital P — PLANS — complete with big dreams
and a vision for how that’s all going to happen.

And for a while, things are rockin’ and rollin’ as you take steps to get where you want to go. Then, the unexpected happens. You have a proven business model and are getting results— but the idea of growing is terrifying, as you’re having a hard enough time keeping with with everything. 😨

So, you start trying things… 

You hire a VA. You try doing it all. You try everything you can think of, and you’re still S-T-U-C-K. Why? Well, the truth is that as you try to push through to the next phase in your business, there’s one thing that hasn’t changed — YOU.

To get different results, you cannot do what you’ve always done.  Now is the time for you to do things differently, and really step into your role as CEO.  (Hint: that E doesn’t stand for “everything”!)

My name is Amber, and I’m here to help.

I specialize in helping business owners take things to the next level. As a consultant, I help you formulate and then execute on a plan for all the not-so-sexy things like setting focused goals, building a team, and creating systems. You’ll finally get out of your way, and be the CEO you’re meant to be.

Best of all, I thrive on the things you find tedious and stressful. That may have started back in third grade when I’d go to my family’s shoe store to work. I loved organizing the shoe closet and doing inventory while finding ways to make things more efficient.

Now, I take those same planning and organizational skills and apply them to your business. For the last 10 years, I’ve been working behind-the-scenes in online businesses, and I’m all too familiar with the challenges of scaling beyond a certain point.

As a consultant, I help uncover what’s holding you back in your business and set you up to get big results.

Results like:

  • Helping my clients hit the million dollar mark and beyond.
  • Taking others from earning under $100k to making high six figures per year.
  • Hiring and building high-performance teams that stay together for years.
  • Streamlining operations to save time, money, and sanity.
  • Working reduced or flexible schedules to have time for what matters most.

Racheal Cook

When I started working with Racheal, she was offering 1:1 programs, and in our years of working together, she’s transitioned to offering live and evergreen programs and has hit some major milestones in her business — including retiring her husband.

A big part of Racheal’s success has been building a steady, loyal team that allows her to work only 25 hours per week and still accomplish her big goals.

“Amber truly is my right hand. When I talk to other entrepreneurs, it seems that the relationship Amber and I have is pretty rare.

Amber cares SO MUCH about my business, my students, and my team. She’s seen the good, the bad, the ugly. She’s my sounding board when I’m planning the next big thing. She’s my coach when I’m overwhelmed or stressed. ”

– Racheal Cook, CEO


Has a consistent multi-six figure business



Added live and evergreen programs to diversify revenue



Works only 25 hours a week



Retired her husband


Celia Siegel

When Celia came to me, she wanted to stop focusing so much on working with clients 1-to-1 and to add in new revenue streams. In our first year together, Celia doubled her revenue by adding a membership program.

More importantly, Celia is now truly the CEO of her business and is on her way to adding more revenue streams with a live online program.

“I had been dreaming of a person like Amber for a very long time. Before we started working together, I was drowning in big ideas and not enough of them were getting out into the world. I was an overwhelmed solopreneur – things were taking too long, it was stressful and not fun anymore.

Amber came into my business and set up systems for everything. Now my team and I are all chugging along in our own lanes doing the things that we are great at. End result? More fun, more money and we are helping more people be awesome!

Best part is, I fell back in love with my business. I can now be more creative than ever and be confident that my business can perform any way that I direct it to. ”

– Celia Siegel, CEO


Double her annual revenue



Added leveraged income



CEO of her business


It’s time to scale your business and step into your role as CEO

Here’s how I can help you make it happen


Amber Kinney is a business consultant specializing in goal setting, high-performance teams, and operations. She works with online business owners to help them build the foundations and focus they need so they can do what they want to do in business and in life.

She has over 10 years experience in playing a critical role in scaling well-known online businesses from startup to multiple seven figures. Amber has a rich business background working for well-known brands, giving her a unique perspective on operations, customer service and building efficient, effective teams.

Based outside of Phoenix, Arizona, Amber is the mom of two busy kids, three adorable dogs, and is married to David.

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